Recency, Frequency and Intensity (RFI)

Recency, frequency and intensity (RFI), is an analytical technique typically used in customer relationship management (CRM) (but not exclusive to it). It aims to understand the behaviour or responsiveness [8] of customers within a rolling time period [9]. Depending on the granularity of the time dimension, recency is the temporal measurement of how recently an interaction has occurred [9, 4, 2].

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Logically Modelling Requirements for Analytical Systems

A brief discussion of relational and dimensional logical modelling techniques, to model requirements for analytical systems. The discussion extends into a comparison of some prominent dimensional modelling techniques such as the Bus Matrix, the Starnet Model, the Sun Model and the Star Schema.

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Data, Information and Knowledge

In Business Intelligence (BI), what is Data Information Knowledge Wisdom and Understanding, and what is the role of context?

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