Saturday, January 28, 2012

Recency, Frequency and Intensity (RFI)

Recency, Frequency and Intensity (RFI)

Introduction Recency, frequency and intensity (RFI), is an analytical technique typically used in customer relationship management (CRM) (but not exclusive to it). It aims to understand the behaviour or responsiveness [8] of customers within a rolling time period [9]. Depending on the granularity of the time dimension, recency is the temporal measurement... [Read more of this review]


Logically Modelling Requirements for Analytical Systems

Logically Modelling Requirements for Analytical Systems

The relational model for database design is a common approach for operational systems [1]. The logical level, which defines entities, attributes, and the relationships between, models normalised entities minimising data redundancy. A flexible model for retrieving data, it is geared towards transaction processing and not optimized for analytical use.... [Read more of this review]


Data, Information and Knowledge

Data, Information and Knowledge

“We live in a highly connected world with social media sites becoming a prominent part of many people’s daily life increased further by smart devices. This has increased the information explosion (or “data explosion”?(1)) with many people’s movements, habits, likes, dislikes and numerous other patterns being captured. To benefit from this... [Read more of this review]


Software Development Models – Quick And Dirty Guide

Software Development Models – Quick And Dirty Guide

This post is more to serve as my notes, rather than an in-depth article. Anyhow, I have just read ‘The Art of Agile Development’ by Shire and Warden, which concentrates on the principles, practices and potential benefits of introducing the Extreme Programming methodology into your development teams. If Extreme Programming is a road you... [Read more of this review]


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